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The Brief for Bentley
To create a dynamic story linking Bentley’s car and Zai Ski’s to help launch the collaboration globally.
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Our Approach
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A short film set in and around the wealthy hotspot that is Gstaad. Linking the products to the world famous Gstaad Palace Hotel and setting up a race between a group of talented skiers and the driver.
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The film gives the viewer the opportunity to experience the aesthetic of both the car and the ski’s and transports their consumer into a snowy mountainous paradise that is both familiar and enticing.
The film was utilised in private airports, exclusive hotels and at motor shows around the world.
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