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Midea:
World Class Awards

Creating a sitcom-style series with football legends Paul Dikhov and Shaun Wright-Phillips
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Midea are one of the world’s biggest home appliance companies, and one of Manchester City FC’s main sponsors. Every year, the Midea World Class Awards nominate MCFC players for nine home appliance-based awards and get the public to vote for them.

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We created an entire ten-part mini-series that announced the winners as if they were episodes in a sitcom, presented by footballing legends Paul Dikhov and Shaun Wright-Phillips. Featuring puns, slapstick and many, many easter eggs, we had a blast creating the world behind ‘Legends Lane’.

Watch a selection of the episodes below…

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