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The Brief for Barbour Gold
Launched in 2020, the collection is considered to be the pinnacle of the range and the embodiment of the brand’s 125 year-old heritage of crafting men’s outerwear.
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With British actor Sam Claflin (Peaky Blinders, Hunger Games) as the face of the Barbour campaign, and shooting in Glen Coe in the Scottish Highlands, our brief was to create a powerful evocation of what it is like to move through such a formidable landscape.
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Our Approach
Key to this campaign was shooting on anamorphic lenses that bring a sense of scale to the cinematic setting, and working with Sam to hone in on the right mood for his performance, bringing a presence and immediacy to his character rather than a more editorial look-book approach for the Barbour Gold collection.
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