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The Bank of London:
Seeking Exceptional

A Recruitment Video for a New Bank Challenging the Status Quo
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The Bank of London has carved a niche for itself at the intersection of technology and banking, powering the future of a structurally-fluid economy.

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Their hiring objective was similar to most banks’; to recruit the best of the best.

Why TBOL is different, is how they define what’s ‘best’.

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Discarding the industry norm, TBOL puts higher value in the person than their credentials. Despite being a new company, they didn’t want to hire just anybody who was qualified, but rather curate a staff made of cherry-picked individuals that embodied the TBOL practice of being unconstrained by convention. 

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Our mission was clear;

we were to create a video with a not too dissimilar aesthetic to a typical banking recruitment film, however to flavour it with a message to appeal to potential recruits from all walks of life – creating something that really lived up to the brand promises of ‘Seeking Exceptional’ and ‘Join Us, Be You’

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Our largest obstacle was enchanting our audience with a company culture that didn’t exactly exist just yet. While brimming and aspiring for excellence, The Bank of London relied on us to help bring a culture that’s yet to exist, to life. 

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TBOL was focused on exceptionality.

We wanted to appeal to people who would see themselves as that exception

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To interest people of a similar nature, it was important for us to establish an aspirational and optimistic corporate atmosphere.

We wanted to appeal to individuals who deviate from the status quo, they are filled with attitude, ambition, and resilience.

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Our goal was to communicate that TBOL didn’t have a particular specification of what their ideal candidate was; what you are on paper didn’t matter to them, only who you were and what makes you that way. 

This was realised in our script that featured a day in the lives of four characters from different ages, professions, appearances, sexual orientations, and interests. This would encourage our audience to project themselves into the shoes of a TBOL employee no matter their story or what rung of the career ladder they were on. 

 

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The Bank of London launched to the public in November 2021 with vast press attention from the likes of the Financial Times and The Mail on Sunday all highlighting the monumental shake-up TBOL is bringing to the banking industry. Our recruitment film on the TBOL website, also designed by our team, was there to meet and welcome the exceptional people the brand is seeking.

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