We know that true pioneers are constantly asking 'how?'. But what happens next?
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True pioneers welcome a leap into the unknown. Unafraid to boldly ask ‘how?’ when facing any challenge.

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This film follows the aspirational story of six pioneers as they innovate and trailblaze across Aramco’s world.

We interweave a visual tour of Aramco’s headline operations and achievements with six emotional storylines following global pioneers across the frontiers of technology, energy-science, sports and business, as they tackle great challenges and – by asking ‘how?’ – achieve incredible success.


Because, ultimately, this film is an exploration of what we do after asking the question how. We explore and celebrate the most human process of advancement – of trying, and trying again, adapting and pioneers, being quick-footed and constantly innovative. Eventually, almost inevitably, we find our way to incredible solutions, some even greater than we ever dared imagine. And when our reach exceeds our grasp, humanity’s true nature shines, lighting the way towards a better future.

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