Cirque du Soleil:

Crafting a world within a snowglobe to capture the magic of the circus once more
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Undeniably the most iconic Cirque du Soleil production, Alegría is an all-time classic reimagined for a new generation to fall in love with. We had to highlight the new acts, award-winning soundtrack and the Royal Albert Hall in an emotional way, blended with a touch of Christmas… all without being able to actually film at the Royal Albert Hall.

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Looking through the comments on Alegria content on socials, we found a running theme – that of discovering the magic of the circus as a child through this much-loved production. And that gave us an idea: to explore the feeling of childlike wonder the show evokes, both for older generations remembering the original, and for new audiences experiencing the magic for the first time. Moreover, as one of the most memorable and iconic scenes from the original Alegria, we wanted to make the snowstorm almost a character in itself, creating a magical world inside the snow globe as the camera floats around the characters as gently as a snowflake, letting the story unfold in front of our eyes.


When a young girl winds the music box on her snow globe in bed at night, she is magically transported to the Royal Albert Hall on a winter’s night, where the extraordinary characters of Alegria welcome her inside for a spectacular show.

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