How does Qatar Airways leverage one of the most significant sponsorships in Formula 1 while creating standout original content for their award-winning Oryx One in-flight entertainment? The answer: The Pit Stop – a bespoke six-part docu-series that takes F1 fans beyond the racetrack and into the heart of six iconic cities that host the race.
The Pit Stop follows presenter Immy Barclay as she dives into the culture, cuisine, and soul of six Formula 1 cities, offering fans an insider’s guide to making the most of their race weekend. From Michelin-starred restaurants to local gems, passionate fans, and F1 officials, every episode captures the energy and allure of these destinations, both on and off the track.
With exclusive access to paddocks and race bays, the series immerses viewers in the world of Formula 1 while celebrating the character of each location. Along with football legend, David Beckham making a star appearance, adding another layer of insight into how F1 resonates across the sporting world.
Through vibrant storytelling and stunning visuals, the series brings these cities to life, creating an authentic connection for an audience seeking more than a typical travel show. It’s an exploration of how Formula 1 ignites cultural exchange and showcases the richness of each host city.
The series has proved an immediate hit with Season 2 already commissioned. Originally designed for Qatar Airways’ in-flight entertainment, the series has expanded its reach beyond the skies, with online streaming and discussions to air the series on television. This is a story about connecting people through the thrill of discovery, the beauty of culture, and the shared passion for racing.
