Category: Best Innovation in Motion Graphics and Animation
Great news to hear that we’ve been awarded Gold for Best Innovations in Motion Graphics and Animation, for our Williams Martini Racing reveal – FW41.
We created this film to launch the new Williams Rokit racing team. For this season opener we had to move from concept, to animation, to release in just four weeks using an animation team of one.
From a technical perspective, it is highly advanced. The photorealism of the car is in itself commendable; most viewers don’t realise it’s CGI!
To read more about our work with Williams here.