The Brief for Epson
Epson needed a video content agency to create a compelling film designed to educate artists, their distributors and print laboratories about the many benefits of the Digigraphie Certification Programme.
The film needed to grow the number of Digigraphers and laboratories that offer the Digigraphie print service, drive sales of the Epson range, including their large format printers, and reinforce the Epson brand as the number one facilitator of prints for art-makers and art-lovers.
Our Approach
In order to appeal to artists and printmakers, it was imperative that the film looked and felt as vibrant as the prints showcased in the film. The visual style needed to reflect the exceptional quality of Epson’s printers, ink and Fine Art Media which enable the high standard of Digigraphie prints.
A key challenge with this film was to take a certification programme and create a captivating narrative. We felt that spotlighting a single photographer, Patrick Blin, would enable us to get underneath the Digigraphie.
By having an artist explain the importance of Digigraphie to their practice, from the quality of the print to the significance of authentication, the film explains the features of Digigraphie using the people to whom it means the most.
The resulting film encapsulates photographer, Patrick Blin’s artistic sensibility, with the informal and candid interview combined with shots of him in his studio, directly connecting with our target audience and imbuing the film with the essence of creative rigour. The beautifully crafted cutaways represent the intense colour and balanced composition that can be expected from Digigraphie certified prints and achieved with Epson products.
