The Zayed sustainability Award donates millions to non-profit organisations around the world, fostering innovative and ground-breaking sustainability initiatives in health, food, water, and energy. Now celebrating their 15-year anniversary, we set out to spotlight three of the brilliant causes that are making a difference for real people around the world.
Now celebrating their 15-year anniversary, they needed a film that would raise awareness of the prize’s positive impact, and drive submissions in the coming year. It needed to leverage the history and impact of the Prize, paying homage its founder Sheikh Zayed.
The film was delivered in both English and Arabic to maximise its audience reach. Its main purpose was to be shown on a 28-metre-wide screen to launch the award ceremony for the 2023 Prize in Abu Dhabi, where it received a standing ovation from the audience. It will continue to be used at events around the world, as well as shared on socials. At the time of writing, the film has been viewed over 12.7 million times across Youtube, twitter, Facebook and Instagram.