Beretta are world renowned for their outdoor and shooting apparel.
The Italian brand challenged RD to bring their seasonal fashion ranges to life, with dynamic video and photographic content that works across every format and every international market.
We were required to capture the lifestyle, the heritage and the craft that goes into the making of their products.
The production schedule and objectives were highly ambitious. We needed to create content for all forms of social media and advertising, whilst maintaining a consistent and coherent narrative from one piece of content to another.
We travelled to Scotland, Italy and Florida to capture the different worlds of the Beretta product. From filming in the heart of a Floridian swamp, to the mountains of the Scottish highlands to the rolling fields of stunning Italy. Our team have overseen the creation of hundreds of assets on behalf of the Italian brand.