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Jaguar Land Rover:
Havn

How we helped Jaguar revolutionise the world of chauffeuring
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The Brief

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Jaguar Land Rover’s green chauffeur service, Havn, was launched in London in 2019.

Our brief was to help assist with the creation of all brand imagery through video and film.

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Our Approach

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We needed to show that this was a chauffeur service with a twist. Havn is a company bridging the gap between a more traditional chauffeur service (where personal service and luxury are at the heart of the operation) and a modern tech-based chauffeur service (such as Uber and Addison Lee).  Our brief was to show how Havn combine the etiquette and features of traditional chauffeuring with a digital environment.

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To place Havn as a fresh addition in the chauffeur service industry, it was important that the content felt equally fresh and new. We wanted to highlight that this is a relaxing, premium service.

The film needed to feel aspirational. We took inspiration from luxury travel companies and bloggers to create something high-end and exemplify the quality of the service.

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