To create a dynamic story linking Bentley’s skis and car to help launch the collaboration globally.
A short film set in and around the wealthy hotspot that is Gstaad. Linking the products to the world famous Gstaad Palace Hotel and setting up a race between a group of talented skiers and a Bentley driver.
The film gives the viewer the opportunity to experience the aesthetic of both the cars and the skis and transports those interested, into a snowy mountainous paradise that is both familiar and enticing.
The film was utilised in private airports, exclusive hotels and at motor shows around the world.