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Sk:n:
Virgo Sk:n Acne

How we captured the Nation's sympathy with an acne treatment
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The Brief

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To communicate Sk:n’s adult acne solutions in a way that is shareable online.

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Our Approach

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Our proposal was built around the idea of empathy, of a model trying to understand the plight of her sister who had suffered from acne. By capturing her prosthetic transformation and then capturing the immediate raw emotion of her reaction we were able to craft a compassionate and intriguing glimpse into the life of an acne sufferer that the viewer at home could relate to.

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The film has been the most successful the client has ever released, featuring on the Daily Mail and Huffington Post.

As well as on the US most popular breakfast news show ‘Good Morning America‘ watched on average by 6 million viewers.

The film generated thousands of views online and sparked debated with hundreds of comments.

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