To communicate Sk:n’s adult acne solutions in a way that is shareable online.
Our proposal was built around the idea of empathy, of a model trying to understand the plight of her sister who had suffered from acne. By capturing her prosthetic transformation and then capturing the immediate raw emotion of her reaction we were able to craft a compassionate and intriguing glimpse into the life of an acne sufferer that the viewer at home could relate to.
As well as on the US most popular breakfast news show ‘Good Morning America‘ watched on average by 6 million viewers.
The film generated thousands of views online and sparked debated with hundreds of comments.