Works – RD Content

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Midea are one of the world’s biggest home appliance companies, and one of Manchester City FC’s main sponsors. Every year, the Midea World Class Awards nominate MCFC players for nine home appliance-based awards and get the public to vote for them.

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We created an entire ten-part mini-series that announced the winners as if they were episodes in a sitcom, presented by footballing legends Paul Dikhov and Shaun Wright-Phillips. Featuring puns, slapstick and many, many easter eggs, we had a blast creating the world behind ‘Legends Lane’.

Watch a selection of the episodes below…

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Canadian fintech KOHO were looking for a short introductory film that explained their key offerings under the tagline ‘Made for your Money’. They wanted something bright, unexpected, and thumb-stopping that would hook social media users and captivate their attention.

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We created a 3D world inspired by viral ‘oddly satisfying’ loops that saw coloured spheres representing money being sorted by a vast machine, demonstrating how KOHO’s world was, quite literally, ‘made for your money’.

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With COP28 drawing ever nearer, the role of investors in driving action against climate change and making societies and businesses more resilient becomes more important than ever. Yet when it comes to climate change, investors are overwhelmed with information, making it hard to take action with confidence. Clarity is desperately needed. MSCI is uniquely positioned to bring that clarity with its tools and insights – but how do we show it?

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Step inside the head of an investor, bombarded with data about climate change. They know there are enormous risks and many opportunities – yet they do not know where to turn. It is through depicting this labyrinthine chaos that we understand the power of clarity. At first, the investor is lost – but MSCI bring guidance in the form a light that illuminates the path ahead.

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Valvoline has historically struggled to build brand awareness outside of the US, and wanted to use their partnership with Aston Martin Racing to drive brand awareness in other markets around the world. Our challenge was to tell a story that weaves together two brands with a shared heritage of constantly striving for better, on a journey to reach the absolute pinnacle of their industries, and now coming together to continue to push the boundaries of what they are capable of through their shared passion.

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We wanted to tap into the rich heritage stemming from both of these iconic brands, leaning on the nostalgia of the past as well as the excitement for the future to bring together both the older generations who may remember the featured archival footage, and the younger audiences inheriting the world of racing.

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This is a film that pays homage to the sparks of brilliance brought about by countless hours of devotion. Within the cavernous space of an aerodynamic research facility, archival photographs act as a window into the shared histories of these two brands, uncovering a connection that spans not years but decades. A faceless, nameless figure acts as our anchor as we travel through spaces and histories like a ghost, the epitome of potential, dedication, and the possibilities of the future.

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Undeniably the most iconic Cirque du Soleil production, Alegría is an all-time classic reimagined for a new generation to fall in love with. We had to highlight the new acts, award-winning soundtrack and the Royal Albert Hall in an emotional way, blended with a touch of Christmas… all without being able to actually film at the Royal Albert Hall.

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Looking through the comments on Alegria content on socials, we found a running theme – that of discovering the magic of the circus as a child through this much-loved production. And that gave us an idea: to explore the feeling of childlike wonder the show evokes, both for older generations remembering the original, and for new audiences experiencing the magic for the first time. Moreover, as one of the most memorable and iconic scenes from the original Alegria, we wanted to make the snowstorm almost a character in itself, creating a magical world inside the snow globe as the camera floats around the characters as gently as a snowflake, letting the story unfold in front of our eyes.

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When a young girl winds the music box on her snow globe in bed at night, she is magically transported to the Royal Albert Hall on a winter’s night, where the extraordinary characters of Alegria welcome her inside for a spectacular show.

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For many years, obtaining work experience in the legal sector depended largely on who you know, rather than what you know – but Clifford Chance are committed to ensuring that more people who want to enter the world of law have an equal chance to do so, regardless of their background. This campaign was designed to level the playing field with one simple and inspirational message: Clifford Chance gives you a fair chance. What you do with that chance is up to you.

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Designed to target people from disadvantaged backgrounds who may be considering taking on a career in law, this film represents Clifford Chance opportunities in the style of a video game, in which key benefits empower you to level the playing field and access an incredible career. Three diverse characters explore a gamified world, encountering animated screens, objects, and people representing the benefits of the 12-stage scheme. They ‘level up’ as they move on to each new stage, ultimately coming together at the very end for the grande finale: the Clifford Chance Training Contract.

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These opportunities aren’t a free pass, or a shortcut to success. It’s about changing the game, rewriting the rulebook and giving bright minds from disadvantaged backgrounds the tools, knowledge and network they need to take their career to the next level. Moreover, it’s not just about what our main characters will gain from Clifford Chance, but also what our characters bring to the scheme from their own personal life that can be applied to a career in law. That’s why we discover the challenges they face in the real world and acknowledge the sheer amount of commitment, hard work and resilience it will take to make their ambitions a reality. Their background is not a weakness, but a strength.

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As the UAE marks the Year of Sustainability and this year’s Zayed Sustainability prize Awards Ceremony takes place during the critical COP28 summit, we had a historic opportunity to not only celebrate the amazing work that is happening around the world but to position the UAE as global leaders in sustainable development and clean energy.

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Created to open the 15th annual Zayed Sustainability Prize Awards Ceremony in Abu Dhabi, we had to not only showcase the Prize, its winners, and its legacy, but also to address why the Prize is needed in the first place: the urgent need for action on sustainable development.

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The Zayed Sustainability Prize is not just about shedding a light on the innovators of today, but for 15 years, has empowered communities around the world to learn from one another. That’s why we use the motif of a lantern that embodies Sheikh Zayed’s legacy, acting as a beacon of hope for others to follow. Lit by the lantern’s glow, former prize winners speak directly to their own communities, sharing their stories and giving them a chance to learn about the man who made it all possible.

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We were asked to simply document the solutions that winners had innovated, but it was our belief that to truly tell these stories, we had to embed ourselves in the fabric of the community and gain a comprehensive understanding of the context and cultures of these issues. So, we spent weeks on the ground, working with local teams and remote villagers to understand the struggles they faced in order to contextualise them against the backdrop of these pioneering innovations. This saw our team travel to the depths of Myanmar, remote Pacific islands, refugee camps in Jordan, and to the heart of the rural communities in Tanzania.

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After the success of our 2022 wrap up film, WeTransfer approached us the following year with a bigger challenge: to tell the story of their B-corp journey, raising awareness of the many positive initiatives the company facilitates.

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Rather than simply rattling through a list, we wanted to create a narrative that bursts into existence every time a user clicks the ‘transfer’ button, following one single file on a breathtaking adventure and highlighting the ripples of positive action that take place thanks to the user’s choice to use WeTransfer.

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Samsung, in partnership with Evening Standard, were looking for a mini-doc series that showcases how different influencers and entrepreneurs use the Samsung Galaxy Tab S9 Ultra to maximise their creative experiences and enhance their lifestyles. We had to find a way to use our three talent to illustrate the key features of the tablet whilst providing a genuine and honest insight into their lives.

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The series meets ex-rugby player Lawrence Dallaglio as he runs his charity, Sophie Mess, a street artist as she paints a huge street mural in London, and Josh Ellum, a Twitch streamer/Youtuber as he creates new content for his channel. Following each individual through a day in their life, we see how the Samsung Galaxy Tab S9 Ultra fits seamlessly into their busy lifestyle.

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The only way our world stands a chance of responding to the climate crisis before it’s too late is by inspiring governments at the highest level to take action and play their part in greening our economies. That’s why EY approached us to create a film that could cut through the noise, conveying the urgency of the situation and to illuminate the opportunity governments have to take action in partnership with EY.

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‘The Impossible’ meets seven people from seven different walks of life. In the course of a single day, each person is confronted by mankind’s impact on the planet in a way which uniquely resonates with their lives: whether it’s a farmer’s crops dying or a child finding washed up plastic on the beach, each moment opens their eyes to the challenges we must face together. Every persona, location and impact was informed by real insights into real challenges corresponding to key sectors identified in EY’s research, from agriculture to construction and fishing.

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With sustainability at its heart, it was important to us that we created this film as sustainably as possible. All shoots took place within the UK or were remotely directed, using LED lighting; all meals were vegan and served in biodegradable packaging; all props, scenes and costumes were rented or donated after use; fresh produce was donated to food banks; among many other changes. It is our hope that this film will inspire and empower people, businesses and governments to step up and act in the face of the impossible.

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