User engagement with online video content


User engagement with online video content

category: Uncategorized

Why is engagement with online video content so important?

Over 100 million hours of video are watched on Facebook everyday. Video content is everywhere.

As a video production company we are making creative content that has a higher and higher reach for more and more consumers. From laptop to phone to tablet the consumer is always watching and it is projected that video steaming is going to make up 80% of internet traffic by 2019.

That is a vast market when you consider that social media has around three billion users.

So how can you utilize this market?

One way is using cutting edge methods like video production and creative content. These methods fit in with the consumers online life - videos are how they want to view content.

Not only this but 80% of customers are likely to remember a video they watched in the last month. They cause customers to remember your brand.

But even more exciting than this is that 92% of people who consume video content are likely to share the video - thats your message multiplied between consumers without any extra spending.

But what about user engagement, how much are these consumers watching?

The most successful videos online are under 2 minutes. But if the subject is engaging enough then the viewer will stick around, 65% of video viewers watch more than 75% of the video.

So what can we learn from this?

Above anything making engaging and informative content is the priority. You need to grab the attention of the viewer within the first 15 seconds. To keep them watching you need to make it engaging. Happily there are creative content and video production companies that exist for that exact reason. We make content that entertains and informs your customer base and utilizes their own tablets, phones and laptops. Engaging them and to getting them sharing your brand message all over the web to other potential customers.