For a video content campaign to be successful, it is imperative that there is an outline of not just what we are making but why we are making it. Who are our target audience? What platforms are they using? When are they using them? What form of communication would be most relevant to their demographic?
We work collaboratively with our clients to define a set of objectives and establish KPIs for a particular campaign. Whether we are working on a piece of internal communications, a campaign on social media, or a TV commercial, our focus is to ensure that everything we make has a tangible and demonstrable return on investment.