During the first COVID-19 lockdown, Qatar Airways needed to set themselves apart from the competition. They wanted to fuel their travellers’ imaginations and inspire them to travel once the world was back on track again.
Our response was to create our own miniature holiday scenes using everyday household items. We set out with four simple yet eye-catching depictions that included ‘The Beach,’ made from cocktail umbrellas, toasted bread dunes and golden caster sugar and ‘The Slopes,’ using piles of sugar for snow and creased sheets on bed and pillows that formed distant mountains.
Since the release of the films across all their social media channels, our films have received over a million views and Qatar Airways have made us their social media agency of choice.