The Next Generation


The brief

Our relationship with Williams goes back to 2015, where we began making a variety of content for their various channels. This could be car launches featured on the BBC, season openers put out to drive up hype for the upcoming season or inventive sponsor content such as a pit-crew performing the ‘coolest pit-stop’ dressed to the nines in Hackett suits.

Each year we look to take our content further, identifying new avenues to build the Williams Racing brand. This season marks a new chapter for the team, with a new title sponsor - ROKiT - and new drivers in Robert Kubica and George Russell, our task was to take these new beginnings and harness their potential to showcase the team’s new direction.

The series was met with unanimous praise by the media team at Williams. Having spent a year with the rookie, we feel the series captures the excitement and dedication of what it means to be a racing driver.

A lot of the footage shot for this documentary series has been picked up by the BBC for their films tracking George through the season. We are also supplying Netflix our rushes for the second series of their Drive to Survive F1 show.