Epson needed a video content agency to create a compelling film designed to educate artists, their distributors and print laboratories about the many benefits of the Digigraphie Certification Programme. The film needed to grow the number of Digigraphers and laboratories that offer the Digigraphie print service, drive sales of the Epson range including their large format printers and reinforce the Epson brand as the number one facilitator of prints for art-makers and artlovers.
RD Content push the creative boundaries and are always challenging our thinking by coming up with new, imaginative ways of engaging with our target audiences. The brief for this project was to create a video that conveyed ‘high-end and exclusivity’, creating desire and evoking emotion, whilst also delivering Epson commercial messages in a non-product lead video!
RD Content delivered a stunning, cinema-worthy video that portrayed the Epson Digigraphie programme in an amazing, thought-provoking way. One early reviewer said ‘It made the hairs on the back of my arms stand up’. I think that this says it all.”