Direct Response

The brief

Drivenow is an innovative new car hire solution that lets users hire cars with micro payments for short periods of time. The service, which is owned by BMW, has brand new Mini’s and BMW cars all across North London boroughs. Users can book the cars with their phones, pick up the cars and park them anywhere across the region. It’s a fantastic service, and one that many people in London were unaware of.

Drivenow wanted to expand awareness of the product and encourage new people to sign up for the offering.

During the 3 months of the campaign we saw a 90% uplift in registrations compared with the previous 3 months and over 30% uplift in conversion rates.

It's been viewed just short of 1 million times (925,025). This includes views on Facebook, Twitter, Youtube, Paid media (Youtube pre-roll etc) and Sky TV.