Barbour and Barbour International required a content agency to create videos across 9 ranges of clothing for their seasonal campaigns. Ultimately, with the various versions required for Instagram, in-store, B2B and other social media platforms over 350 individual videos would need to be outputted.
The campaign, and the way our audience reacted to it, was better than we hoped and has taken Barbour International in an exciting new direction.Marketing, Barbour
The content has been utilised across a huge range of platforms and has been described internally as the ‘best representation of the brand to date’ by the CEO. Engagements with customer have increased dramatically as well.