For a video content campaign to be successful it is imperative that there is an outline of not just what we are making but why we are making it. Who is our target audience? What platform are they using? What type of communication or story will be most relevant to their audience? It is these We work collaboratively with our clients in defining a set of objectives and establishing KPIs from a particular campaign. Whether we are working on a piece of internal communications, a campaign on social media or a TV commercial our focus is to ensure that everything we do has a tangible and demonstrable return on investment.