RBS

Bizcrowd

Challenge

BizCrowd wanted to create a video which communicated all of the benefits of their services and how easy it was for businesses to use. They wanted to ensure that the film was detailed and informative whilst still being engaging.

Due to the intended audience, it was crucial that no matter how the film was viewed, whether at home with sound, in the office without sound, on a tablet or mobile, the messages were clear.

Solution

We create an animation which used kinetic typography to communicate the services offered and an animated character to keep it interesting. The focus on typography ensured that the business proposition was clear even when the audio was not played and the voiceover ensured that if it was watched with audio, the film would be even  more engaging.