Ahead of the largest Event that Lidl has ever run in the UK we were tasked with creating a film that would introduce the board members of Lidl to the employees, whilst teaching them about the history of Lidl in the UK.
We filmed each of the board members whilst we prompted them on their thoughts on what it meant to be a Lidl employee. Capturing their insights as well as a few out-takes we pieced together a fast paced edit mixed with animation to allow their personalities to shine through. We followed this with a fully animated piece which tracked Lidl’s progress in the UK over the last 20 years mirroring each step with a significant event that occurred in the UK during the same year. The film was uplifting and created a real sense of nostalgia whilst reminding employees that Lidl is a growing brand with a great future.