HP

Laptop Dance

Challenge

Encourage shoppers to take part in a dancing competition inspired by HP newest laptop.

Solution

Making a laptop appear to dance and assume positions was a huge task that could only be accomplished in 3D. HP supplied our animators with the core assets which the team then rigged, textured and gave motion to. The end result is a slick 3D piece that enticed shoppers and showed off the myriad of different positions that the laptop could assume.