City of London Police

Ghostbroking

Challenge

To communicate to as wide an audience as possible the increasing dangers of being sold fake car insurance.

Solution

Creating a whole raft of animated characters our ‘Common Sense’ song was a fun way of telling the audience that buying your car insurance from a unofficial website is probably as stupid as ‘getting a massage from a professional wrestler’.
The film has been publicised across many different channels and is one of the City of London’s most shared online pieces of content.