AkzoNobel

Hard Ball Athens Opening Film

Challenge

To launch the global marketing conference for AkzoNobel with the theme that the company needs to step up if they are to remain the industry leader.

Solution

The layout for the event in which the audience were scheduled to sit was shaped as though they were in the middle of a baseball arena. Our visual representation of this hard hitting message also represented a baseball arena, with AkzoNobel facing a stiff challenge from their competitors and having one last innings to save the day. We utilised a cutting edge technique, animating high resolution still images so that they appeared to move in slow motion and combined this with 3D animation to make the animation appear hyper-real.