The UAE government wanted to demonstrate the reach and scale of their global partnerships as part of their efforts to succeed in winning the bid to host the World Expo 2020 in Dubai. They required a dynamic, globe spanning, documentary that would showcase some of the phenomenal projects and initiatives that the UAE government was supporting.
Above all the film had to demonstrate the passion and belief in the ‘power of partnerships’ and the idea that if humanity works together and shares its knowledge and skills then the world can become a better place.
"I am proud of our teams who earned this victory for Dubai with two years of hard work, dedication and commitment.” Sheikh Mohammed bin Zayed, Crown Prince of Abu Dhabi.
Over 24,000 miles were flown to pull the piece together. The end result was played as part of the final pitch presentation as the UAE went up against Russia. Ultimately, the UAE won the bid and are now preparing to host the world's largest ever expo in 2020.